The DigiVan brings a 3 metre full-colour LED screen to retail parks — where thousands of shoppers arrive by car every single day, actively looking to spend.
Retail parks are the UK's highest-footfall shopping destinations outside of city centres. Thousands of shoppers arrive by car every day — they're already in buying mode, already committed to spending. The DigiVan parks in the middle of all of it and puts your brand on a 3 metre full-colour LED screen that commands attention from the car park to the store entrance.
Unlike fixed retail park advertising — banner sites, forecourt panels, static signage — The DigiVan is full-motion video that draws the eye from distance and holds it. Your brand campaign, product launch or store promotion plays on the biggest screen in the retail park, right at the point where purchasing decisions are made.
For individual retailers, The DigiVan can park directly outside your unit and drive footfall through the door. For brands running a mobile outdoor advertising campaign, it targets multiple retail parks across a region in a single day. For retail park managers, it creates an additional revenue stream and makes the park itself more attractive as a destination. Find out how the booking process works.
From national FMCG brands to local independent retailers, from high street campaigns to trade show activations — The DigiVan at the retail park delivers outdoor digital advertising where it matters most.
Retail park shoppers arrive by car and walk through the car park to stores. The DigiVan positions at that exact pinch point — unavoidable, unmissable, impossible to scroll past.
Position The DigiVan directly outside your store. Turn arriving shoppers into your shoppers before they reach a competitor — a 3m screen at your entrance makes the decision for them.
Retail park visitors have made a deliberate choice to go shopping. They're committed to spending — your brand message reaches them at the peak moment of purchase intent.
Weekend shopping rushes, Black Friday, payday weekends, bank holidays — deploy when retail park footfall peaks for maximum impact per pound spent on your campaign.
Multiple retailers sharing The DigiVan in one booking reduces cost per brand and increases the value of the park as an advertising destination. Maximum ROI for everyone.
Retail park digital advertising panels cost thousands per week with no flexibility. The DigiVan delivers equivalent or greater visual impact at a fraction of the cost — with complete content control.
Launch day presence that stops arriving shoppers before they reach a competitor. Grand openings that actually generate footfall.
Flash sales, end-of-line clearance, seasonal offers. Reach every shopper in the car park with your message before they enter any store.
Product launches, brand awareness, new range announcements. Your video creative on the biggest screen in the retail park.
Multiple brands share one booking with rotating content. Reduces cost per advertiser and creates a premium digital advertising environment for the whole park.
Black Friday, Christmas, January sales, summer — deploy when retail park footfall is highest and purchase intent is at its peak.
Late-night shopping, family events, charity days, food festivals. Promote the retail park as a destination and drive footfall to every unit.
Based in Wigan, Greater Manchester, The DigiVan regularly covers retail parks across the North West and beyond. The locations below are within our most active area — typically within a 50 mile radius.
Not in the North West? No problem — we cover the whole of the UK. Get in touch and we'll confirm availability and pricing for your location.
Check AvailabilityIn most cases yes — retail parks are private land and we'd work with you or the park management to agree positioning. Car parks, service roads, entrance areas and unit forecourts are all viable positions. We'll work with you in advance to find the best spot for maximum footfall coverage.
Yes — multiple brands can share a single booking with rotating content. This is a great model for retail parks where the park manager books The DigiVan and offers advertising slots to individual retailers. It reduces cost per brand and makes the whole park more attractive as an advertising destination.
Short, punchy video with bold visuals and a clear call to action works best — particularly content that references a specific offer, product or direction to a store. Car park audiences have slightly more dwell time than high street pedestrians, so 20-45 second loops work well here.
If you're parking on the retail park itself — which is private land — you'll need permission from the park management or landlord. If you're positioning on the public road outside the park entrance, standard highway rules apply. We'll advise on the best approach for your specific location.
Weekend days — particularly Saturday — see the highest retail park footfall. Bank holidays, payday weekends, Black Friday and the weeks before Christmas are peak periods. For maximum impact, align your booking with your own store's busiest trading periods.
Fixed retail park advertising panels typically cost thousands per month with long contract commitments and no content flexibility. The DigiVan offers one-day minimum hire, full content control, the ability to move position, and comparable or greater visual impact — at a fraction of the cost.
One call. One quote. Your brand at the point of purchase.
